Opinion spam has many forms, e.g., fake reviews (also called bogus reviews), fake comments, fake blogs, fake social network postings, deceptions, and deceptive messages.
What are fake reviews?
Fake reviews are inconsistent with real evaluations of products or services; thus, fake reviews are false, bogus, and deceptive reviews. Such reviews might be posted by different types of people, including consumers, online merchants, and review platforms.
Are Fake positive reviews illegal?
Yes. Under 15 U.S. Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties “using unfair or deceptive acts or practices in or affecting commerce.” This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.
Can you make fake reviews?
The answer is that yes, posting fake reviews is illegal. The FTC goes after companies for it. However, most companies probably get away with it.
Is it wrong to write fake reviews?
If your product is dangerous or doesnt work as implied in your fake reviews, consumers might sue you with personal injury claims. Of course, misleading product claims and false advertising in the form of a fake review can result in jail time.
Can Google reviews be removed?
Unfortunately, Google doesnt offer a simple delete option for its reviews. The person who posted the review can delete it or your business can flag the review as inappropriate. Flagging the review alerts Google that the review is fake or that it doesnt comply with Googles review policies.
Is it legal to pay for a Google review?
Can You Pay People to Write Reviews? No, it is illegal to buy Google reviews according to The Federal Trade Commission (FTC). If the reviewer doesnt disclose that they were paid to leave a review the FTC will consider that an undisclosed paid endorsement and can fine you exorbitant fees for this.